Tech Archive

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    Sony: You Need A New TV

    Sony is launching a marketing campaign using a “fake” 3D TV ad in which all the images are blurred as part of a push to convince consumers to trade up to 3D sets. The campaign, which will run across Europe and was by the ad agency Anomaly, features a bizarre montage that includes the footballer [...]

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  • Developer Rare Opens New Branch

    Developer Rare Opens New Branch

    Rare is to open a new second studio facility in Fazeley Studios, Digbeth Birmingham in April which will complement Rare’s longstanding headquarters in Twycross. The new studio represents a move on Rare’s part to change the current model of games development working practices. It will enable them to attract contract staff from a large pool of talent. Fazeley’s main area of focus will be as a production, test and usability site to accommodate Rare’s evolving methodology in game creation. In time it is hoped that Fazeley will house a world class usability lab.

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  • NVIDIA GTX 400 Series Release Date

    NVIDIA GTX 400 Series Release Date

    Nvidia just announced that the forthcoming GPUs based on the GF100 will be called Geforce GTX 480 and Geforce GTX 470.

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  • Sony Passes Two New PS3 Slims Through FCC

    Sony Passes Two New PS3 Slims Through FCC

    We’re not sure why Sony is passing two new PS3 Slims through the FCC. The wireless specs on the new PS3 Slims include 802.11 b/g and Bluetooth – nothing new there. We’re guessing that maybe Sony found a new manufacturer for some of its wireless components, and was forced to pass the PS3 Slim through the FCC again.

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  • XLBA on Windows Phone 7

    XLBA on Windows Phone 7

    For years Apple has liked to believe it has dominated the phone/ mobile apps department (and it has) with intuitive design and loved / hated “App Store”.

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